Exercise: Hierarchy

1. (left) Header: Bauer Bodoni AT 56 pt, Sub heading: Arial 14 pt, Baskerville AT 12 (18) pt
2. (center) Folio XBd AT 50 pt, Goudy Heavyface Cn AT 14 pt, Goudy Catalog AT 12 (18) pt
3. (right) Verdana bold 50 pt, sub heading: Verdana bold 18, Times New Roman 12 (18) pt

Changed scheme

Research Hierarchy

An interview

A review of a new piece of hardware

A book review

Another scheme for my bussiness - products for wine filtration

I have made another scheme of wine filtration. I really enjoyed it. I have just used the first KTL scheme at meeting with customers and it is very helpful to show all products which we can offer.

Research Hierarchy

Font library

I have bought a fonts library, there is about 700 fonts (including italic/bold etc.). I printed these fonts and have to say that when the fonts are printed with sample of text  is much more better to see what the font present. I mean you can much more better see how the font is structured, what form it has, how bold (weight) the font is. For me it is better than I can see it on computer screen.

Exercise: Lorum Ipsum

Working on a scheme for my company

New tool

My new tool to be closer to letters :-).

Exercise Lorum Ipsum

Research point: easy to read (magazines)

As first magazine I choose design magazine FONT. The typography looks very nice and easily readable. There are two columns on right side, Leading  space is good to read. Overall the typography is breathing here. There is used only sans-serif font for typography and it is probably only one type of font. It looks clear and comfortable.

NATIONAL GEOGRAPHY magazine: the designer use two fonts here. It is readable but I think the main text should be same font as the headline. It is serif font and maybe here help to make the magazine more looking as popular education text some sans-serif.

All next magazine show me that when there are enough space for white around the text, and there are use few fonts (2 are enough for me, 3 are on the edge), there are few columns with a certainly numbers of word, all these attributes should/would work pretty well. All next examples I like and have feel of a balance between typography and photographs (layout).

Research point: Don't easy to read (magazines)

Here I choose a popular educational magazine where I have problem to read it because it is overloaded by information. Maybe a bigger leading help here. Also the lines between the columns should nor be there.

This photograph magazine has problem with fonts (I think). The shadow at headline is disruptive and also the compressed font for text is not comfortable for reading. There should help the change of fonts and maybe width of column which is close to me and the graphic tried to correct it by lines between them.

sws

I think that magazine should avoid to have the space between headlines and paragraphs so close. It does not look easily for reading for me.

Here I choose that magazine especially for its right side where are columns with small width. These columns are hard to read. I think it should be better to conect both columns in one.