On the left side are pictures where I thought the used typography in them is good. On the right are texts which I changed after when I just tried other fonts.
The first: woman's magazine. The left piece has headline Bauer Bodoni font and text is Garamond and that combination is much better than the right piece where is Futura and Helvetica font. The Futura and Helvetica combination have feel of a technical text. The Bodoni as head typeface is much more gentle and better fits to its context. The futura in as head line is a little bit boring.
The second: An advertisement in a parish magazine. The left piece has combination of Futura and Dutch 801 font and I though that it works well. I changed the fonts to combination of Baskerville and Futura and I think it works better. I think it is because the text "we desperately need ..." is more crying for someone to help and Baskerville fits better to the church (it is a font of buildings).
The third: A poster to advertise. The very first font which I imagined for this poster was Helvetica which I changed on Zurich after. I was surprised that there are designers which do not like Helvetica because is dull (is overused). The other font is Dutch. I liked it very much, even I thought that there is problem with communication because the poster have should be for boys aged 13-14. After when I changed the typefaces to Century Schoolbook and Futura it looked that the poster is much more better. I think that the right poster communicates more friendly to spectators.
The fourth: Engagement party. Fonts in left are Kaufmann, Futura and Life and Baskerville and Monotype Corsiva in the right. Here I thought that the left piece is good but after I changed it I was not sure. I like more the right piece because there is feel which is more gentle again.I think the Baskerville font make the celebration text more important, make feel that this celebration is about something very-very important.








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