Research Point: Branding

I found logos of Silicon companies presented them in one file. This logo attracted my attention as first.

I mostly like the illustration of the head composed in the typography. It evokes an intuition and I can easy believe that the company makes an IT software which could be friendly for users.

Nice logo with rotated E. The E is little adjustment but completely change the 2D feel to 3D space.

Next logo has a bank institute from my country and I always think what it means:

The blue illustration evoked something like the circle can be fit it in right way. (the blue circle into the space in line). But the logo has other means. When I asked our banker what does it means he answered that he do not know either. After several days he called me back and here is the means of the logo: the blue illustration is a swimmer. Something interesting happened, when I know the true means now I like the logo but before it I did not like it because it does not give me clear means. So I think that when we process designing a logo we have to be care about the communication which it will transmit and it will not be easy. I learned from this experience a lot.

I have bought book by David Airey and there are links for the most popular web-pages about graphic design: www.logodesignlove.com and www.davidairey.com.

Ten logo design tips from the field: http://www.logodesignlove.com/logo-design-tips

Logos which I love from that book: 

Ed's electric (author Josiah Jost):

NMA (designed by Some-One studio):

Talkmore:
when I was looking for this logo I found that link where is beautiful illustration: http://www.toonpool.com/cartoons/we%20used%20to%20talk%20more_43841. Illustration is something I want to more explore in future.

Talkmore is logo design which perfectly suit. The company is retailer of mobile phones. The a letters as apostrophes are amazing. I like how the Ed's electric and talkmore logo can be easily use on white and black background. It is good to think about in designing process.

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