Friday, 15 April 2011

Playing with words

So, the exercise with the words is done. It was not easy task because sometimes I did not know which font should represent the word better, so it was long process with choosing typeface. Also I had problems with right means of the words. I used fonts from  http://www.dafont.com/ and fonts which I bought (Zurich, Swiss (Helvetice) etc.)).

For starting word SAD I choose gray color for background and a little bit lighter gray for fonts because gray color is sad to me. I wanted to intensive the feel "sad" by rotation of letter A and D. The word SAFE: I made green background to express the harmony, honesty, growth together with the serif font. The lock should increase the trust that it is safety.
  

SARDONIC: one of the hardest word for me. I do not know if I am right but I made the word as someone who is "spactic". There I used the Zig-Zag filter. The color and fonts were just nice for me. SAUCY I made by handwritten font just as show it in playful form. When someone is saucy he/she could be uncomfortable for another by also it could such a form of game and playful (I hope that I am right with my English).


SCHOLARLY: I used here serif font and blue color to support school things, no more no less. The SERIOUS: here I wanted something solid and shining thing, also here I could use seríf font but the sans serif Zurich font with metal look worked for me well in that case.


SHADOW: I used here the layer style to build shadow of Zurich font and I think it works very well in combinations of the shadow around the word (it could be more stronger in color such as it the shadow under the word is). SHATTERED: my first thing was something in bottom broken in a corner, the sans serif font I used because is more readable in that form than serif font. I just simply cut the word in three parts and rotated them to make shattered feel.



SHY: I wanted to represent here someone who is hiding behind something because is blushing and is demure. SHORT: (my favorite) my first idea was to make a figure of a man. Also the red color is a form of demure.



SILLY: ok, first thing was a clown, so I tried some filter with square texture (pattern) and colorful font. SINKING: I projected in my mind a boat (word) broken in two parts which is "sinking" to the bottom of the sea.




SKIMPY: I used the word in the mean in "twiggy" look. That is the reason why I used the light font in color. SLEEK: I found that font on webpage http://www.dafont.com/search.php?psize=m&q=space and I think it works well. I added effect which I made by brush in photoshop to support the feel of SLEEK.



SMART: I used sans serif font and bulb from previous part. I did not think about it very long just as the process went along ...... . SNOWY: also one of the hardest word. I like the version which made emma. I thought that version that font will be print in snow surface should work well.




SODDEN: I used here filter spherize to distort Swiss (Helvetica) black font. The blue color represent water here. SOOTHING: here I am not sure about the font because the font has sharp serifs and it has not nothing with soothing but I tried to change the font and this works here best.  



SORDID: I made that word according my memories. The font I found on the web myfont.com. SOPHISTICATED: it is something which have high level of highness so that the reason why I used the serif font.



SPEED: I think the font which I used here is typical for painted flames on muscle cars and motorbikes (chopper/harley). I like it, I supported it by blur noise in background. SQUAT: I just choose some Techno font from myfont.com.




SQUEEZE: I used transformation distortion to press the text here.  I do not know why I used the color but I like it. STIFF: my another favorite word. It looks like a logotype. I like it.




STODGY: for the dull feel I used the grey colors and playbill font, I am not sure if the playbill font is dull but it works for me here. STONED: here I wanted use a texture which remind a concrete. I also thought that it will be nice to have some rotated fonts such as they fall down.




STYLE: I wanted here to stylize an advertisement we saw around us. I used sans serif font and supported it with pattern in background. It reminds me marks such as NIKE, ADDIDAS etc. SUPINE: I wanted be here very simple. The first idea was to simply rotate the word but suddenly an idea with the "i" came and it is here. I like it.




SWAGGER: Again, I wanted be here simple. I found a color palette for word Swagger on web. After it I simply transformed the text with background. SWEET: I wanted here to color the font with colors remind a candy and it works well here.


Sunday, 10 April 2011

New files on typography



Station 52

I had a dream, so I tried to make an illustration. The number 52 is number of bus which I used to go to my high school.

Wednesday, 6 April 2011

Saturday, 2 April 2011

Research point: history of printing/typography

I remember that my customer who printed news showed me a very old machine which they used 8 years ago. I did not know anything about it but one notion was interesting. The text was build by hot metal. They gave it name: devil machine. Of coarse it was Linotype machine http://en.wikipedia.org/wiki/Linotype_machine . I am still amazed that man was able to build such as machine.

Friday, 1 April 2011

Part four Typography: expectation

Typography is thing that I really do not understand well. I know there are Sans Serif and Serif fonts. So, I am expecting that I will be able to better understand what font will be suitable according to a context of design. In last feedbacks I was told that my typography is a little too blunt. It is because I did not think about fonts as a communication tool, I have just saw nice font which I thought is suitable to my design so I put into it, that's it. I bought book Type and typography (Phil Baines & Andrew Haslam, tutor recommendation and it is great one, I am in half of the book), Thinking with type (Ellen Lupton), Typography (Gavin Ambrose/Paul Harris), I also bought some books from library: three series from czech well-known typhographer and 100 principles for typography work. We will see how my perception of typography will change after that part.

Tuesday, 29 March 2011

Feedback on assignment (Part3) and on tutor feedback

PDF FILE: Tutor's feedback on assignment 3

I have to say that the PART 3 was very exciting. I really liked theory of colors. I played with colors quit a long time.  Before that experience I mostly liked only graphic designs which were mainly build on white background. I think my view about colors after that part changed. If the colors are used in right way they revive design. I found out I like designs where are few colors and it will be in my focus to use few colors for my designs.

I really enjoyed the visual dynamics with the bulb, block of color and sign. I was really amazed we can flat 2D space turn by relation between objects into 3D space. Also we can help to build 3D space colors which is another thing which I want to explore much more. Illustrator is really helpful tool to build shapes which you can reshape after, recolor, rebuild whole work in easy way. I love building idea by curving shapes (landscapes), especially the process when something unexpected reveals.

I was struggling with abstract cities. It was the most difficult exercise for me. Sometimes I did not know what to do.  I should make another abstract exercise in future myself.

In part 3 I mainly used Illustrator except for Photomontage where I used Photoshop.

Feedback on my assignment 3: I made a poster about celebrating color but main problem which I have is that I do not like it. Even when I made new final work still it looks that it is not still finished. I think I was too worried about the outcome that ended on half way.

Feedback for tutor feedback: I am always glad to have feedback from educated person. Especially comments about abstract exercises which I could made in more simplicity way. As well as my typography needs to be enhanced. The feedback on final work gave me idea where maybe is problem that I am not satisfied with the work. The notion that yellow and violet are not so calm is probably about thing which disturbing me in that piece. My tutor gave me also advice to focus or more explore the curving pattern which I used to express landscapes and I think also there should be a potential here about simplicity expressing things. As my tutor wrote me and I agree with him my future exploration will be in simplicity 1950's and modernist patterns 1960's, I really like this ages. I also got some recommendation, so I already bought film Helvetica, Objectified, genius of design and Andrzej Klimowski books.

Wednesday, 16 March 2011